Can Marketers Extract More Value from Their Campaigns? It is said that true character is revealed in times of crisis. As such, the tumultuous market changes have demanded companies to reveal their resilient character, to adapt and evolve. But, how does your marketing strategy thrive amidst these changes? One word, Value-Based Optimization (VBO). Grasping the […]
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How Can Resolving Advertising Challenges Give Your Business an Edge? Finding the key to resolve advertising challenges can be the silver bullet that propels your business forward. But how can smart technologies and value-based optimization play pivotal roles in your effort? Executives in leadership roles – CFOs, CMOs, CEOs, CGOs, and COOs – are often
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Are Your Advertising Strategies Resilient Enough For Changing Market Conditions? How often do you question the resilience of your advertising strategies in the face of rapidly evolving market conditions? As accomplished senior executives, you understand the ever-changing business environment and its correlation with the performance of your marketing campaigns. In challenging times, adopting resilient strategies
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